primary audience

primary audience
1) марк., СМИ = target audience
2) СМИ основная аудитория (общее число основных читателей периодического издания, т. е. общее число лиц, которые покупают или подписываются на данное издание)
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целевая аудитория
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целевая аудитория
первичная, основная рекламная аудитория; число домохозяйств или лиц, которым доставлено издание, или число его покупателей

Англо-русский экономический словарь.

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